McDonald's Launches Anti-Obesity Campaign

(Note: Much of what is contained in this article and in the brochure excerpts immediately following are simply responsible business practices, BUT... partnering with international non-governmental organizations whose activities are intent upon destroying farming and ranching in America and in implementing The Wildlands Project are anti-American consumer. As McDonald's buys more and more from foreign countries, how much do they deserve a break today?)

April 15, 2004

Reuters

Chicago, Illinois - McDonald's Corporation, the world's largest fast-food company, on Thursday launched an anti-obesity education campaign that it said would promote the importance of exercise and a balanced lifestyle.

The company, whose Big Macs and super-sized french fries have drawn criticism for promoting obesity, said it was "committed to playing a responsible and active role" in solving the obesity problem in the United States. Some two-thirds of Americans are overweight.

McDonald's U.S. Marketing Director Alex Conti said the company was launching a new Web site to go along with its "Go Active" adult Happy Meals, which include a salad, bottled water and a pedometer to encourage walking.

The Web site, filled with pictures of celebrity athletes including basketball star Yao Ming, allows users to create fitness plans and track workouts.

Conti said McDonald's also plans to add a "Fiesta" salad with ground beef to its line of entree-sized salads, which have helped boost McDonald's sales in recent months.

Copyright 2003 Reuters Limited

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McDonald's Takes Action to Preserve and Protect Our Environmental Resources for You
 
We're proud to lead local and national initiatives that create real change.
For example:
 
Reducing Packaging
 
McDonald's has reduced packaging by 200,000 tons and purchased more than $4 billion in recycled products.
 
Keeping Communities Tidy
 
Our operational procedures help keep out communities clean. We regularly inspect the area around our restaurants for litter pickup, and we support educational efforts to encourage litter prevention.
 
Conserving Energy
 
We have implemented many energy-efficient measures, such as adopting the EPA's Green Lights program, designing buildings to be energy efficient and training our managers to reduce energy use in each restaurant.
 
Promoting Environmentally Sustainable Practices
 
In partnership with Conservation International, McDonald's is collaborating with its suppliers to further integrate environmentally sustainable practices.
 
Primary areas of focus include the conservation of water and energy and the safeguarding of animal and plant biodiversity.
 
Key Organizations Helping Us Make a Difference in the Environment
 
The Natural Step
 
Environmental Defense
 
Conservation International
 
World Resources Institute
 
Keep America Beautiful
 
Making a Difference in the Marketplace Through Safety and Quality
Initiatives
 
We are proud to be a company that has put into practice actionable standards
and values.
 
Keeping Our Children Safe
 
As a result of our longtime commitment to toy safety, McDonald" has donated a one-of-a-kind, computerized "virtual child" to the United States Consumer Product Safety Commission (CPSC).
 
Known as "McBaby," this safety technology is now enhancing America's official safety oversight for toys and helping take product safety into the 21st century.
 
This safety leadership for children was recognized by the agency's prestigious safety award, the "Chairman's Commendation."
 
Giving You Options for Taste and Choice
 
Nutrition is a long-standing priority at McDonald's. For more than 25 years, we've provided nutrition information for our standard menu items so that our customers can make informed choices.
 
Today, these choices include a Chicken McGrill sandwich, Fruit 'n Yogurt Parfaits, an array of salads, juice, 1% low fat milk, and at many restaurants, soups.
 
Nutrition professionals agree that McDonald's food can be part of a healthy diet based on the sound nutrition principles of balance, variety and moderation.
 
Setting High Standards with Our Suppliers
 
We've been a leader in setting and strictly enforcing, high quality and safety. We are aligned with world-class suppliers who share our high standards, and our restaurant staff are equipped to deliver on them every day.
 
Guiding Principles for Animal Welfare
 
McDonald's has helped make dramatic changes in animal welfare standards in the US. beef and poultry industry by working with Dr. Temple Grandin, one of the world's foremost authorities on animal behavior.
 
McDonald's has developed global guiding principles for animal welfare, including our commitment to buy meat products from suppliers who ensure the proper treatment of animals.
 
Independent animal welfare experts also inspect and audit our meat facilities.
 
Source: Scan of part of a brochure available at McDonald's.
 
Copyright 2003 McDonald's Corporation.